Đăng bởi: giaohoang | Tháng Năm 1, 2006

Marketing Management ebook

Philips Kotler, «Marketing Management»
Prentice Hall; 11 Edition | ISBN 0130336297 | May 2002 | 768 Pages

This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead.

From the Back Cover
This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead.

http://rapidshare.de/files/16628973/Kotler_-_Marketing_Management.part1.rar
http://rapidshare.de/files/16628278/Kotler_-_Marketing_Management.part2.rar


Responses

  1. tinh` hinh` la sau khi download ve` & extract no’ ra thi` em duoc 2 file hoan` toan` giong het nhau anh a😀

  2. hiz nham` roi`, day la 2 part cua 1 file rar chu ko phai la 2 part cua quyen sach. em sozzie a😛

  3. Wei, theo em biet thi Kotler la 1 bac viet sach Marketing rat dinh. Quyen “Marketing” viet cung 3 bac khac nua duoc coi la sach must-have cua dan hoc Marketing.


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